Customer Segmentation: Strategy

What is Customer Segmentation? Customer segmentation refers to the division of the customer base into specific types according to purchasing behaviour patterns. Understanding the various types of customers that you…

Types of Customers

What are types of customers? Customers play the most significant part in business. In fact, the customer is the actual boss in a deal and is responsible for the actually…

Organizational Alignment: As Systems, Framework

What is Organizational Alignment? Organizational alignment requires compatibility between the strategic and cultural"paths," and consistency within them. Values should be compatible with goals: a group that values flexibility should think…

Types of Bar

Bars have been an integral part of the human lifestyle since ages and can be traced back to thousands of years. Alcohol and wines were mainly consumed for their medicinal…

Indian Hotel Chain

In India in early period, hospitality as an industry was not organized but was provided either on individual or village bases. Later on, Buddhist monasteries provided boarding and lodging to…